December 20, 2021
We’re on a mission to build cities for people, not private cars.
And since every mission requires a uniform, we designed ours — a collection of comfy apparel and helpful accessories to live a greener, car-free lifestyle.
The inspiration for our first ever merch collection came from the eerie feeling we got after taking a closer look at our car-centric cities.
Cities with wide roads for cars and narrow pavements for people. Cities with huge concrete car parks and tiny green parks. Yes, the very same cities where private cars spend 95% of the day doing nothing. Cars first, people second type of cities. And there’s a high chance that you’re reading this from such a city.
The collection was designed in-house by Bolt’s brand team.
Designer Alex shared the source of her designs — “I was inspired by the thoughts that usually run through my head when I cycle past a huge crawling traffic jam. I feel ‘Young, Wild and Car-free’ and they’re stressed, moving slowly and probably late.”
“Stop Carmageddon was a natural choice because Armageddon is our Head of Brand’s favourite holiday movie,” adds Liisa, Creative Strategist.
In addition to the liberating car-free life slogans, the collection presents styles designed for planting.
Whether it’s trees in the forest, bushes in the park, or greenery on your balcony, we’ve got the tools to help turn our cities green.
And since a predictable (and kind of annoying) outcome of planting is getting your clothes dirty, we’ve pre-dirtied the apparel for undisturbed soil-digging.
The accessory collection includes items to make a car-free, tree-planting life easier for you: a Bolt branded bike light, rain poncho, bottle holder, reflective bumbag, gardening gloves and tools, watering can, pots of greens and more.
And since we’re talking about turning things green, the apparel comes from factories with several sustainability credentials like EVE VEGAN®, Global Organic Textile Standard, Standard 100 by OEKO-TEX® and OCS Blended – Organic Content Standard.We’re gifting the merch to Bolt followers through multiple Instagram giveaways throughout December 2021 and January 2022. (Participating countries: Estonia, Latvia, Lithuania, Sweden, United Kingdom, France, Poland, Romania, Slovakia, Czech Republic, Portugal, Ukraine, Azerbaijan)
Art direction: BoltPhotography: Kertin VasserSet Design: Veera GontsugovaMUA: Mari-Ly KappStyling: BoltModels: Star System & Icon Agency
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